Mosaic

Enjoy Italian splendor,

touch Italian masterpiece

Enjoy Italian splendor,

touch Italian masterpiece

BRAND POSITIONING STATEMENT

01 Target Audience

Men and women, 25+. They are financially stable and don’t take a lot of risks, enjoy stability, comfort and prefer to fulfill their life with small luxuries. They are willing to pay higher for products that provide them with an incredible experience.

02 Statement of need

Prefer the finest wine with confirmed quality

03 Point of Difference

Exceptional Italian wine to dive into the charming atmosphere of Dolce vita

04 Brand Promise

ISSI helps me to escape from daily routine to ideal life

05 RTB

Diverse range of top Italian wines created by experts
| «Dolce vita» atmosphere
| Dream of ideal life
| Leisure time
| Aesthetic pleasure re
| Bright emotions & new experience

UNIQUE SALES PREPOSITIONS

Diverse range of high quality top Italian wines created by experts

Thanks to it’s balanced and full-bodied taste notes I feel the vivid atmosphere of sunny Italy, leaving all my worries behind

BRAND MISSION

To give much more than good Italian wine

RTB EMOTIONAL

Feeling the atmosphere where you want to escape
Aesthetic pleasure
Sense of exclusivity
Satisfaction of the best choice for yourself

RTB RATIONAL

Confidence
in the high quality
Pleasure for excellent taste and flavor
Eminent winery with story behind the brand

PRODUCT RANGE

Soave
Classico DOC
Pinot Grigio
delle Venezie DOC
Sauvignon Blanc
Trevenezie IGT
Valpolicella
Ripasso

SOAVE CLASSICO DOC

Delle Venezie DOC is an appellation of Northern Italy, famous for its bright, aromatic wines. The area is bordered by the regions of Friuli Venezia Giulia, Trentino-Alto Adige and Veneto and includes beautiful vineyards along the Alpine foothills.
The main variety is Pinot Grigio, which acquires a special character here: the wines are light, fresh, expressive, with floral and fruity tones, pleasant acidity and mineral shades, perfectly combined with so many dishes. Thanks to its freshness and fruitiness, Pinot Grigio delle Venezie perfectly complements seafood, salads, white fish and soft cheeses.
Other varieties such as Garganega, Pinot Nero and Merlot are also cultivated in the Delle Venezie appellation, but Pinot Grigio remains the most popular.

PINOT GRIGIO DELLE VENEZIE DOC

Delle Venezie DOC is an appellation of Northern Italy, famous for its bright, aromatic wines. The area is bordered by the regions of Friuli Venezia Giulia, Trentino-Alto Adige and Veneto and includes beautiful vineyards along the Alpine foothills.
The main variety is Pinot Grigio, which acquires a special character here: the wines are light, fresh, expressive, with floral and fruity tones, pleasant acidity and mineral shades, perfectly combined with so many dishes. Thanks to its freshness and fruitiness, Pinot Grigio delle Venezie perfectly complements seafood, salads, white fish and soft cheeses.
Other varieties such as Garganega, Pinot Nero and Merlot are also cultivated in the Delle Venezie appellation, but Pinot Grigio remains the most popular.

SAUVIGNON BLANC TREVENEZIE IGT

Trevenezie IGT (Indicazione Geografica Tipica) is an appella-tion in northeastern Italy that includes three wine regions: Friuli-Venezia Giulia, Trentino-Alto Adige and Venice. It is famous for its wide variety of styles and attracts the attention of wine connoisseurs from all over the world.
The soils and climate of Trevenezie IGT are ideal for white grape varieties. Soils, mostly clayey and sandy, but with many variations, create a wide palette of aromas and their various combinations. The climate also plays an important role: thanks to the mild daytime temperatures and the coolness of the night during the ripening period, the grapes retain their acidity well, and the wines are bright and fresh.
One of the most interesting aspects of Trevenezie IGT is the local interpretation of the world-famous Sauvignon Blanc, which takes on a special character here – bright tones of citrus and green pepper with notes of tropical fruits and herbal touches. Sauvignon Blanc from Trevenezie IGT goes perfectly with seafood, fish, fresh salads and white meats. Its light, refreshing taste is perfect for a summer picnic or dinner on the outdoor terrace.

SAUVIGNON BLANC TREVENEZIE IGT

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